What Is SMS Masking? Complete Guide for Indonesian Businesses in 2025
Tim Editorial SMS Masking Indonesia··6 views
What is SMS Masking?
SMS Masking (also known as SMS Branding or Sender ID SMS) is a messaging service where the sender identity displayed on the recipient's screen is not a phone number, but your brand or company name. For example, when a customer receives an SMS from their bank, the sender shows 'BankMandiri' instead of a random number like '08123456789'.
How Does SMS Masking Work?
- Register Sender ID — Register your brand name with the operator.
- API Integration — Connect your system via SMPP or HTTP API.
- Message Routing — Platform automatically selects the best route.
- Delivery & Report — Recipient gets the branded SMS. You get real-time delivery reports.
Benefits for Business
- Brand Trust — 98% open rate vs 20-25% for email
- Fraud Prevention — Verified sender protects customers
- Compliance — Meets Indonesian telecom regulations
- Automation — Full API integration for OTP, notifications, marketing
Pricing
Starting from Rp 525/SMS for the Platinum package. Activation fee Rp 120,000 per operator (one-time).