What is SMS Masking?
SMS Masking (also known as SMS Branding or Sender ID SMS) is a messaging service where the sender identity displayed on the recipient's screen is not a phone number, but your brand or company name. For example, when a customer receives an SMS from their bank, the sender shows 'BankMandiri' instead of a random number like '08123456789'.
How Does SMS Masking Work?
- Register Sender ID — Register your brand name with the operator.
- API Integration — Connect your system via SMPP or HTTP API.
- Message Routing — Platform automatically selects the best route.
- Delivery & Report — Recipient gets the branded SMS. You get real-time delivery reports.
Benefits for Business
- Brand Trust — 98% open rate vs 20-25% for email
- Fraud Prevention — Verified sender protects customers
- Compliance — Meets Indonesian telecom regulations
- Automation — Full API integration for OTP, notifications, marketing
Pricing
Starting from Rp 525/SMS for the Platinum package. Activation fee Rp 120,000 per operator (one-time).